San Francisco Market Update | July 2025

San Francisco Market Update

July 2025

Clients, friends, and colleagues:

Better late than never! My apologies for getting this update out later than usual - it's been a busy July both personally and professionally. But positive news on the San Francisco front...

Economic volatility of Q2 coupled with the absence of any meaningful decline in mortgage rates led to a significant year-over-year weakening across the Bay Area. But San Francisco bucked that trend, with median prices for single-family and condos up 4% and 10% respectively year-over-year. After the pandemic-fueled flight to suburbia, are we feeling a flight back to the city?

It's sure starting to feel like it and it's evidenced in the data. Rent prices in San Francisco have been making national headlines with average prices increasing 11% this year, a very encouraging metric for condo sellers. With interest rates in the mid 6s, first-time-buyers have been largely opting to rent instead of entering the purchase market. As rent prices increase, and with the already discounted price points on many downtown condos, the rent vs buy analysis is starting to tighten.

All this being said, the theme of this year in real estate (in San Francisco and beyond) is about discerning buyers. Properties that check all of the boxes (great condition, prepped/staged well, quality location, priced attractively, etc) are seeing strong demand and bidding wars. Properties with any flaw (floor plan, no parking, structural issue, lack of natural light, overpriced, dated finishes, etc) are often met with hesitation.

During these summer months there are some good buying opportunities with less demand in the market, but overall our inventory figures are low, inline with our seasonal summer slowdown in the city. If you're waiting for more inventory, September is always our biggest influx of new listings for the year, beginning right after Labor Day.

If you have any questions about a particular property, the market, or process, I am always here and happy to help.

Sincerely,

Ron

New reviews, sales, & listings @ the bottom

New Review

"Ron is an incredible agent. His ability to gauge the market, identify opportunities and negotiate skillfully is amazing. From the first conversation, I could tell he’s an honest, direct but polite agent whose experience in the SF market is clearly evident. As a first time home buyer, he guided me through the hurdles and challenges. When faced with an uncooperative lender during the last few days before closing, Ron helped right the ship and allowed me to close on the expected date. Without his help, I don't believe we would have closed on time. Highly recommend Ron!"

- Buyer GZ in SoMa, San Francisco

Recent Sales / In Contract

Mission Bay

420 Mission Bay Boulevard North, Unit 311

2 BD 2 BA 1396 SF $1,595,000

IN CONTRACT

Van Ness-Civic Center

1545 Pine Street, Unit 802

1 BD 1 BA 742 SF $750,000

IN CONTRACT

Active Listings

Hayes Valley

55 Page Street, Unit 818

1 BD 1 BA 725 SF $849,000

Ron Salter

DRE #: 01989381

REALTOR®

M: 415.717.8752

[email protected]

Montgomery + LEE

Statistics are generalities, essentially summaries of widely disparate data generated by dozens, hundreds or thousands of unique, individual sales occurring within different time periods. They are best seen not as precise measurements, but as broad, comparative indicators, with reasonable margins of error. Anomalous fluctuations in statistics are not uncommon, especially in smaller, expensive market segments. Last period data should be considered estimates that may change with late-reported data. Different analytics programs sometimes define statistics - such as "active listings," "days on market," and "months supply of inventory" - differently: what is most meaningful are not specific calculations but the trends they illustrate. Most listing and sales data derives from the local or regional multi-listing service (MLS) of the area specified in the analysis, but not all listings or sales are reported to MLS and these won't be reflected in the data. "Homes" signifies real-property, single-household housing units: houses, condos, co-ops, townhouses, duets and TICs (but not mobile homes), as applicable to each market. City/town names refer specifically to the named cities and towns, or their MLS areas, unless otherwise delineated. Multi­county metro areas will be specified as such. Data from sources deemed reliable, but may contain errors and subject to revision. All numbers to be considered approximate.

Many aspects of value cannot be adequately reflected in median and average statistics: curb appeal, age, condition, amenities, views, lot size, quality of outdoor space, "bonus" rooms, additional parking, quality of location within the neighborhood, and so on. How any of these statistics apply to any particular home is unknown without a specific comparative market analysis.